Project Introduction

Learning Mall is a brand-new e-learning platform launched by Xi'an Jiaotong-Liverpool University (XJTLU). It aims to provide learners with convenient world-class lifelong learning services. 

‘Learn More @ LEARNING MALL’ is the slogan of the department. Combined with the main colour tone of the university, the design of the slogan aims to convey the overall characteristics of the brand and attract the attention of the main audience (students, learners).

The overall design is inspired by the flowing ribbons, symbolizing the vitality and passion of the students and learners. The attached academic cap is representative of the Learning Mall department.